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The DRL Saga

An irreverent history of motorcar daytime lights

- only the names have been changed to protect the guilty.

 

Chapter 1  In the Beginning

 

Once upon a time, tribes of wild and horny Vikings set out to rule the World.  They succeeded in conquering a large part of Northern of Europe.

 

Due to over supply, the bottom of the market soon fell out of ransacking, raping and pillaging so the reinvented themselves into peace loving Nordic and Scandinavian nations worshiping metal gods like Rolvo and Saabrina.  Things were good with plentiful iron ore reserves and gigantic forests.  The Gods had an insatiable appetite for metal which kept mighty steel furnaces burning brightly.  Their plan was to re conquer the world with motor cars.

 

Saabrina made fiendishly fast and agile motor cars with small, unburstable 3 cylinder 850cc two stroke engines that won world Rallies.  Rolvo made sturdy cars favoured by lumberjacks and in the Netherlands; Rolvo made quirky little automatic cars driven by rubber bands.

 

Like the United Kingdom, these born again Vikings drove on the left hand side of the road.  But as all other nations on continental Europe drove on the right hand side of the road this caused much confusion, so in 1967, they changed to driving on right hand side.  This of course caused accidents to rise astronomically particularly when drunken Vikings forgot the new rules coming out of the pub.

 

So the Rolvoites thought how can we stop this massacre?  Gustav the Rolvo head honcho said “I know - ve vill make our parking lights brighter and drive with them on all the time, Rolvos will stand out and also be visible when our fair land is laid waste and frozen over ”.

 

About this time, antique dealers and old men in England developed a liking for Rolvos due to a reputation for safe but reliable performance.  The quirky automatic rubber band driven cars were favoured by old ladies because they could go just as fast backwards as forwards – great for one way streets!

 

Ever eager to keep their steel furnaces at full blast the Rolvo marketing men were dreaming up new ways to attain their desire to conquer the world with motor cars and hit upon the adage “Safety sells”

 

Having exhausted seat belts, side impact bars, side bumper lights, crumple zones and child seats; they were in search of new gimmicks.  Because their cars were becoming so heavily laden with safety equipment, thick windscreen pillars were needed so they started to experiment with lattice girder pillars.  They even started scraping the barrel with wacky ideas like putting a chemical coating on the radiator matrix.  They claimed left the air behind a Rolvo cleaner than the incoming air, but the boffins forgot about the ravaging effects of winter grime and macerated summer insects being baked onto the wonder coating, so the suggestion box was now empty.

 

One dank and dark winter’s day, Kev the senior Rolvo tea boy had returned from the cash and carry with new stocks of using the boss’s estate waggon.  He parked close to the office, but in his youthful haste, he forgot to turn off the headlights. 

 

Gustav spotted this and was enraged.  He shouted “you wonker - with a flat battery a man can die in Sweden! - I’ll make you push it 10 times round ze factory!”

 

But Kev, a bright spark, with his eye on promotion retorted “hey Boss vy do ve not make ze eadlights on fully bright all ze time.  Ze people will notice every time a Rolvo thunders past!”

 

“But what about the poor minions – wont they be harder for drivers to see?” cried acting trolley dolly Bev.  “They will just ave to jump out of the blinking road” retorted Kev.

 

“Well what about the environmental pollution, fuel cost and burnt out light bulbs” asked Bev.

 “Ze drivers will pay” said Gustav  “Ve shall sell them as a safety gimmick - Rolvo or your Life”

 

“Kev go down to the polytechnic and find a couple of bright young student to write a report to say what a “Good Thing” it will be to drive with headlights on all day” commanded Gustav .

 

And lo it came to pass, dazzling shiny Rolvos poured off the production line, students Andrew and Neil won a prize for their composition and the goddesses of Viking Vision, Osrama and Philipa expressed everlasting love for Rolvo.

 

 

Chapter 2  Domination

 

Rolvo and Saabrina started to export more cars and Kev was promoted sales manager, Bev was given the most important of jobs polishing headlights.

 

Sven the Swedish transport minister latched onto the “Good Thing” and in short order persuaded Denmark, Finland, Norway, Italy, Canada, Czech Republic, Hungary, Israel, Poland and Lithuania, to use daytime lights.  Many studies were commissioned from learned institutions by transport ministers to show what a good job they were doing, but in their enthusiasm to paint a good picture for their political masters the researchers frequently fed off each other’s data and many studies were exposed to use flawed methodology. 

 

Interestingly after forcing daytime lights onto the population, no transport minister was able to produce actual real world reductions in accidents.  This did not stop outrageous claims being made by some: the Canadians claimed an 11% reduction but in an era of falling accident rates due to better car design, they forgot to check against other countries who did at the time not use daytime lights like their neighbour the USA, where accidents fell by a similar amount over the same period. 

 

But ministers eager to earn political kudos and collect tax revenues from the extra fuel used, decided to ignore the bad news and so the goddesses of Viking Vision, Osrama and Philipa writhed in ecstasy.

 

 

 

 

 

 

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Chapter 3  A hiccup

 

Alas Rolvo had spent so much research on safety gimmicks that they neglected to invest in new model designs.  Their unwieldy rear wheel drive cars were becoming dated, to survive they were forced into a collaboration deal with a Japanese manufacturer and so launched a new range of front wheel drive cars.

 

However this strategy proved only a stop gap measure, profits fell and eventually Rolvo were sold off to the Blue Oval Motor Company of the USA.  Sadly Kev and Bev were made redundant and nowadays play bit parts in Automobile Association adverts.

 

Interestingly, Jimmy Vonhill Blue Oval’s technical big wig and Herman Benson safety manager think the case for daytime light is overstated and does not offer them as standard equipment, Interestingly, but maybe that is because his main rival Gimmick Motors, jumped the gun and is now committed to dazzling high beam daytime lights.  These have engendered thousands of complaints about glare and driver distraction from all across the US of A.

 

As world carbon dioxide levels have increased by 20% since 1990, environmentalists have become very concerned about the pollution from drivers needlessly burning powerful lights in good daylight.  The unnecessary carbon dioxide emissions destroy national efforts to comply with the Kyoto protocol.

 

 

Chapter 4 Shenanigans

 

In 1997, the USA insurance companies analysed the benefits of daytime lights looking at over three quarters of a million motor policies, horror of horrors accidents had risen by an average of 3.7% with Rolvo’s up by a staggering 20%.  So as many officials do to massage the figures, they buried the bad news and today, the USA insurance companies say daytime lights are the best thing since sliced bread.  Unfortunately for them, there was a whistleblower who spilled the beans to a group of bloggers called DaDRL.

 

Gimmick Motors produced their own report claiming thousands of accidents saved, but unfortunately for them their researcher included night time accidents in his analysis and was sent to the bottom of the class.

 

Similarly the USA Ministry of Safety headed by Dicky Vaninterest ran a proposal to reduce the glare in response to public complaints (called Docket 4124) but they dragged their feet for years and years and then strangely, maybe to protect the ailing Gimmick Motors (whose shares are trading just above junk bond status) from bankruptcy, docket 4124 was quietly withdrawn.  All these past complaints were quietly discarded and they started over again with a new docket 17243 at http://dms.dot.gov/search.  To date no decision has yet been made to reduce the glare.

 

Over the pond in Europe, the European Commission Pontiffs were seething at the success of a group of European Motorcyclists and Cyclists who prevented car manufacturer’s fitting daytime lights as a sop to stave off having to make their cars more pedestrian friendly. 

 

So they engaged Captain Whitewash to produce some more daytime light favourable reports, he openly dismissed vulnerable road users as a minority that can be sacrificed of the great god of Viking Vision. Unfortunately for them, they did insufficient real research and again made fundamental errors in their methodology so their case was shot to pieces.

 

But it did not stop them commanding France to trial introduce daytime lights.  Again unfortunately for them they have underestimated the ferocity of Angry French Bikers and the battle rages to this day.

 

Like the popular story of the Emperors New Clothes by Hans Christian Anderson the modern day Vikings have convinced the European Pontiffs that daytime lights were a “Good Thing” but like the little boy in story of the Emperors New Clothes, the bloggers at DaDRL are beginning to ask why? 

 

 

The moral of this story is:

 

You can fool some of the people some of the time but not all of the people all of the time.

 

 

 

 

 

Anon

 

 

V2